A drawing of the three circles in which things are being worked.

10 Non-Obvious Things You’ve Been Sold That You Don’t Actually Need (As Much) & Doing the Opposite to Find the Optimal

Besides all the obvious ones like sugar, negative people, phone notifications, etc. listed below are some that you may have not considered or taken steps to reduce usage.

  1. Toilet paper: bidet is the WAY
  2. Shampoo: try the “no-poo” strategy or much less frequent use. Your hair oil glands and production will adapt instead of being on a constant treadmill of over-production when you strip all the oils away by shampooing. If you research the history of shampoo, only recently did it even exist. It quickly converted from once a week to once a day as the ideal prescribed frequency. Where else has marketing mastered their game of creating a need that didn’t exist and then filling it? Answer: almost everywhere. 
  3. Face wash: similar to shampoo in reasoning. Additionally the less you touch your face the better for acne reduction. 
  4. Chairs: use the floor with pillows to sit on for cross-legged or lie face down with a pillow under your hips to invert the normal hunched over desk position.
  5. Meat: a plant-based diet with the occasional high-quality meat or seafood is far healthier for most people
  6. Dating apps: go do activities you’d normally do or enjoy and develop social skills. I read a whole Medium post on a programmer who hacked the dating apps and created a bot that lined up hundreds of dates for him and he still didn’t prevail. The bottom line is that dating apps are the lowest status way to meet people. Elevate yourself.
  7. People: just kidding…I tried eliminating this one when I started working from home devoid of co-workers and I ended up a lonely mess.
  8. Paper towels: just use a few regular towels and wash them
  9. Brand-name products: for example, I just bought generic version Nutribullet cups for half the price. They work just fine. Search “generic” on Amazon. 
  10. Box springs: get a good mattress foundation bed frame and plop that mattress on. You go girl. Get bed risers if that’s your excuse. 

Consider how much of your life and behavior is actively shaped by your environment, or more specifically, companies and their agendas to increase profit. Now consider how much you are being influenced without your conscious awareness. You’d have to retrace your entire life and everything you’ve done, bought or believed.

In an amusing revolt to this dilemma, it can be quite insightful to do the opposite of whatever you’ve been doing to test the needs and benefits of your previous habits. You can always return to your old ways or recalibrate to find the optimal balance.

If you’ve been eating heavy paleo and high meat/protein diets, try eating no meat for a month and watch your body rapidly lose pounds of inflammation and bloatedness you never even knew you had.

If you’ve been overly nice and biting your tongue with friends, coworkers, roommates, or otherwise try being brutally but respectfully honest and watch the dormant or lingering issues get resolved expeditiously. Lean into uncomfortable conversations; your success in life is tied to it. One step backward, two steps forward.

If you’ve always controlled your day and managed your schedule on an hour-by-hour basis, try letting go and seizing opportunities that present themselves. You just might meet someone you were meant to meet and have the conversation that you would’ve killed to have. Let yourself expand. Control is an illusion ultimately; your most unfortunate events in life won’t be what you’ve been worrying about and your greatest fortunes will come most unexpectedly, so long as you are able to receive them.

A handwritten diagram of facebook photo review process.

What Happens After You Look Through All Your Facebook Photos

When was the last time you went through every single photo in your Facebook profile? I did recently and the results were a bit unnerving. 

By and large, as is oft the case with social media, the photos expressed pure joy and happiness. Contrast this with my actual emotional state at the time of each photo, and you get quite the yin-yang. Take for example the high school photo of a gang of my friends playing baseball together. The veneer-level is a bunch of young kids playing a sport they love with the people they like, but it was plagued by the ugliest emotion of all, jealousy, over the fact I was never the best player among my friends. 

Though I had a touch of nostalgia and romanticism reviewing my past experiences published for the world to see, I mostly felt disappointed that I wasn’t able to enjoy each positive experience to its fullest extent, shrouded by a cloud of insecurities and needless worries. With selfies like these, who needs enemies? 

“The good times” were actually that good, if only we were able to appreciate and enjoy them as such in the moment. I won’t derail this post about Buddhism and mindfulness, but it’s all too clear we truly only have the present moment (although you can always use the present moment to look back at the past in any light you like, positive or negative – it’s all so confusing isn’t it).

The value of this exercise is to inevitably realize that you have a choice to ensure you don’t keep making the same mistakes. What can you do to ensure you live in full gratification of your present life so that when you look back at your photos you don’t have all the asterisks of: 

“I didn’t realize how good I had it.”

“I wish I was there to enjoy it versus being trapped in my head.”

“I mastered discontent for the last 10 years, hopefully, the next 10 will be different.”

We only get one high school experience. One college experience. Only so many weddings and birthday celebrations. A bagful of parties and events worth sharing. There is a finite cap on how many events we get in life (although the longevity anti-aging pundits are attempting to push that envelope). The variable is how we choose to emotionally engage all the while. The Facebook photo review is a call to arms to dedicate the rest of life to not be like Mark Twain; know fewer troubles and experience more bliss (woefully easier said than done, but awareness and intention is step one). 

“I am an old man and have known a great many troubles, but most of them never happened.”

-Mark Twain

A note with the word " believe it ".

Why I Am Going Vegan(-ish) After Watching The Game Changers Documentary

I have to finish out my grass-fed butter and collagen and organ meat supplements and fish oils and meat-filled meal deliveries, but besides that I am now 100% vegan.

It’s quite a compelling documentary, taking Netflix by storm as of the time of this writing. It’s amazing how convincing these documentaries are when they simply flash a few athletic and jacked phenoms working out. Who needs science and peer-reviewed studies anyway. Never let the facts get in the way of a good story.

Just so I can pretend that I’m smart and scrupulous when it comes to my dietary and hopefully life decisions, let the record show that I am not going vegan because I am convinced of the scientifically-validated material the documentary presented (which was limited) but rather because I am so fed up with conflicting dietary advice, shills and ‘studies’ that I will be using my own experience and personal changes as my source of truth for this experiment. I predict that this will have been the best we can do as it becomes increasingly apparent that the ideal diet is highly personalized based on a variety of factors (genes, epigenetics, upbringing, etc.).

The other benefit is the novelty bump; I love nothing more than (re-)buying pounds of flaxseed (after throwing away my old bag after discovering their ostensible “estrogenic properties” – I can withstand nearly anything but man boobs isn’t one of them), chia, and hemp seeds off of Amazon and all kinds of other vegan goodies to transform my life. As an optimizer the hope of a new experiment tending to all my dreams and woes is gripping. What if I truly have been doing it wrong the whole time? It’s worth it to find out. The “meat-detox” alone is sufficient.

The Game Changers documentary promised me more energy, stamina, recovery, less murky blood, more sleep erections, need I go on? I am ready, vegan gods, bring it on. Bless me with your healing powers.

I am interested to see how my body composition changes, as my close friends that have gone vegan/plant-based have reliably lost a layer of bloatedness/inflammation to where their face became gaunt. I’ve always been a husky bear (formally known as an easy gainer in the meathead bodybuilding world) so let’s see what kind of lean and meanness unfolds. Also because I am not going into this experiment due to hard science, I won’t be using hard science to measure my progress. Instead, I’ll simply be comparing my weight and body composition over time and use the whites in my eyes as a barometer for my overall inflammation (didn’t see that one coming did you).

Wish me luck. If I have any material progress or health upgrades with this I’ll be doing a follow-up post and/or Insta-model channel addition.

Thank god my roommate has a Vitamix. 

A handwritten diagram of the writing process.

Confessions of an Aspiring Writer: The Struggle is Real

I should really get into a regular writing and posting schedule, but I have my brother coming this weekend so maybe next week.

Okay maybe just get something on paper to start. Actually no, I’d rather block off a bunch of time so I can knock out a full post at least, maybe two if I’m in the zone. Wait is this just another excuse to procrastinate or is this a valid reason to optimize my writing output?

Finally got a good night’s sleep, so let’s try this morning. I refuse to write when I am on a suboptimal night’s sleep, not because I’m lazy but because I care about only producing the highest quality that I’m capable of.

Why did I move next to a construction zone? Noise is the real reason this is difficult. Too many distractions. No, put on headphones and get past that. My back hurts…

Resist the urge to check your phone. You will never get into “flow state” if you do that. The Rise of the Super Struggling Writer.

What’s the best position to write in anyway? Lying down is comfortable but awkward to type. Sitting is the new smoking. What’s a guy ought to do?

Your writing lately hasn’t been that funny. We need more cow bell, Brian. And you can’t call it writer’s block because that implies 1) that you’re a writer, and 2) you were ever unblocked. If you want to write half-baked informational/self-improvement articles you need to layer in the quirks. To do that, I need to find my most creative/theta-brain wave time. Mornings seem good but after my morning routine and coffee (which feels non-negotiable currently), I’m in the wrong brain wave (alpha) to write. You don’t understand brainwaves that well so you shouldn’t use it as an excuse. Okay fine.

Nighttime seems like a good time to write, particularly because it’s not now. Let’s do that and tap into your creativity just before your brain drifts off to sleep. The issue is Netflix and Chill mode seeps over after a day of work and working out, so maybe another night is better.

Coffee shops are a sexy place to write. The image of writing in a coffee shop seems appealing, but I can’t handle the noise, constant movement and distractions. I’ll write at home, less commute time anyway and a better chair. I have to go to the bathroom…

Don’t beat yourself up. Think of it this way, even though you didn’t do it today, as long as you stay on a somewhat regular schedule, you’ll be solid. Hell, even 1 post a month, that’s 12 posts a year, and if I keep that up for 157 years, that’s enough to really make a dent in the world and really master the craft!

A graph with an arrow pointing to the right.

The Life Success Skill You Probably Aren’t Developing Enough: Difficult Conversations, Saying No, and Setting Boundaries

“A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

Tim Ferriss

That basically summarizes it but if you care for my half-baked attempt to unpack that quote, press on. Most of us “know” (speaking of, I hate when people say “air quotes” on a podcast) what we need to do but avoid or delay doing so. It’s never fun or easy to have an uncomfortable conversation that needs to happen. What happens when your friends want to walk aimlessly up and down a Sunday street festival reminding themselves of how fun it is every block, and all you want to do is Netflix and chill? What happens when they double-down and ask you why you’re leaving or where you going and you say: home(a seemingly lame reason to ditch your friends)?

The look on their disappointed faces is almost enough for you to crumble and submit to their wishes over yours, but instead you remain strong and chow down on Succession Season 2 and cherish every second of your solitude. This is just a silly micro-example of something you are confronted with multiple times a day, excluding the truly bigger, more difficult conversations like breaking up with someone, quitting your job, etc.

The only things that stand between you and where you want to be are a decision and the necessary conversations. If we lose that simplicity, we are wasting our years away only to look back wondering how we went astray. Take agency over your own life and direction.

“I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.”

Herbert Bayard Swope

A little trick I use is to make a game out of it. Lean into the temporary pain. Similar to how I view taking cold showers/plunges, I welcome and thank it for pulling me closer to where I want to be: a healthier, better version of myself. Each conversation that sucks (when handled appropriately, of course) is one more step toward your truer, more aligned self. Make it your sport. And if still need more motivation, always remember:

“Make your peace with the fact that saying ‘no’ often requires trading popularity for respect.”

Greg McKeown, Essentialism
A graph of the growth of an individual 's business.

How Being an Entrepreneur Made Me Appreciate the World and Have Hope For the Future

I used to look at Coors Beer trucks driving on the freeway as just the natural order of the world. It’s just there, and it makes sense, and it knows where it’s going and the huge logo on the side of the truck just happens. What I failed to realize is that every man-made progress or product is a direct result of the blood, sweat, and tears of usually unsung heroes tiring away every day to make the world go round. The irony of this example is I don’t give a damn about Coors Beer but the point stands nonetheless.

Only until I started working in real companies, and then creating and building some of my own, did I realize all the systems we benefit from every day had to be painstakingly thought through, set up, and organized by someone. The world does not self-organize, per se. When people complain about taxes and the like they fail to realize how much of a miracle it is that we have cooperated to the extent of birthing the modern world. Half the time I’m blown away we’ve been able to do really anything. Everyone is so innately self-focused that I’m just grateful we’ve been able to agree and put together anything. Hell, I haven’t even moved into my new home and I’m already disagreeing with my future roommate – a micro example of the macro phenomenon of us all having idiosyncratic and differing preferences, beliefs, and behavior patterns.

When YOU are the one who has to set up the system (payroll, a new CRM software, an onboarding process for clients, etc.) you realize just how ground-zero everything starts and appreciate the lift required to build anything of substance. Even the easy and simple businesses like the ones I build are still really hard; I can’t imagine the complexity of, say, trying to optimize costs and logistics for airlines.

Most news will depress you, but I subscribe to the rare few that are more uplifting and shedding light on cutting-edge technologies to improve our planet (my favorite is Peter Diamandis’ Abundance Insider). Appreciation is the best we can have for the past. Hope is the best for the future. I am hopeful that capitalism and the triumph of good, hard-working people will create the solutions we desperately want and need, such as:

  • Ability to mass remove/repurpose trash for cleaner oceans and environment
  • Compostable items to limit reliance on plastics
  • Cures to diseases
  • Better anti-aging products to increase health span 
  • Less reliance on pesticides and herbicides due to technological alternatives like drones
  • Computer precision surgeries 
  • Cleaner and renewable energy
  • The list goes on

I’ve heard depression is looking at the past and anxiety considering the future. I fight every day to keep it appreciation and hope, respectively. Here’s to our great past, present, and future entrepreneurs. 

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